I get high-ticket service businesses more booked work — and I can prove where it came from

I run paid acquisition for businesses where one client is worth thousands, not tens. Most of them already get enquiries. What they don't have is a straight answer to a simple question: which of those enquiries turned into paid work, and what did it cost to get there.

Everything starts with a $200 USD audit, credited back if we go ahead.

Who I work with

Sectors I have actually worked in — not a list of everything that exists.

United States

Real estate agents

Independent agents who want listings and contacts of their own instead of renting them back from a portal every month.

United States

Auto detailing & service businesses

Local businesses with a high average job and a calendar to fill. Less content, more precision in the campaign and in how fast a request gets answered.

Nicaragua · Mexico

Independent hospitality

Small hotels, boutique properties and hostels — not chains. The goal never changes: direct bookings instead of handing the commission to a platform.

How it works

  1. Audit first. I look at what you spend, what you measure and what happens to an enquiry from the second it arrives. You get the findings in writing, in priority order.
  2. Fix the measurement. Before spending more. Raising a budget on top of broken tracking just makes the same mistake more expensive.
  3. Then the campaigns. Search intent separated properly, so you are not paying to show up in front of people who were never going to book.
  4. Close the loop. The enquiry reaches a phone in under a minute, and if the lead goes quiet the system follows up instead of you remembering to.

What I build and operate

Not slides about other people's results — businesses I built and still run. Every one of them can be opened and checked right now.

Mexico

Orbitravels

A whole business, built from nothing and running itself.

Open the site →

Mexico

Critika

WordPress run properly, at publication scale.

Open the site →

Mexico

CuándoCae

Content that corrects itself when the underlying figure moves.

Open the site →

See all nine projects →

What I will not do

Saying it early saves us both the time

  • Organic social media management. It needs continuous local presence, and that is not what I am good at.
  • SEO for local businesses where the search volume does not justify the work. I will tell you if that is your case.
  • Businesses where one customer is worth very little — paid acquisition needs volume you probably do not have.
  • Reports that count clicks and call them results.

Field notes

Written from running the campaigns, not from reading about them.

Paid acquisition

Your cost per lead is lying to you — here is the number that isn't

Cost per lead tells you what your advertising costs. It tells you nothing about what a customer costs. The arithmetic that turns on…

Read it →

Paid acquisition

What a US dental patient actually costs you — and how to find your ceiling

Most clinics serving American patients know what a case is worth. Very few know what they can afford to pay to win one. The arithme…

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Paid acquisition

Google Ads language targeting does not do what you think

Language targeting does not filter by the language of the search. Location targeting, left on its default, shows your ads to people…

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All articles →

Start by finding out where it is leaking

The audit is paid, it is written, and it is yours whether or not we work together after it.

Request the audit See what is included →